Mobile Ad Spend, Marketing On Hold for '09? (Mediaweek)
The day after Thanksgiving, J.C. Penney customers were roused with a wake-up call. The service one might find at most high-end hotels was provided free of charge as part of a Black Friday mobile marketing push. Consumers were invited to go to JCP.com and sign up for the call, along with SMS shopping tips and sales alerts.
Read more...
|
